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Thank you for visiting the website of Associated Students UCLA (ASUCLA), dba The Bruin Team Shop. This privacy policy explains how personal information about you is collected, used and disclosed by ASUCLA with respect to your use of the ASUCLA websites where this policy is posted (collectively, "Sites").

By continuing to use ASUCLA Sites, you are accepting the terms of use defined in this statement.

Information Collected by ASUCLA


Our Sites are made available to you to provide information about our services and enterprises and the products offered. You can browse our Sites without providing any personal information such as your name, mailing address, email address, phone number or social security number.

Non-Personal Information

When you access and use our Sites, some information is automatically collected. For example, we may collect information about your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, and the website that referred you to us. We also collect information about your usage and activity on our Sites.


When you visit our Sites, you may be issued a "cookie," which helps track your session while online. Cookies are small data files stored on your hard drive. Among other things, cookies help to make your site visit more relevant and personalized for you. We use cookies to see which areas and features are popular and to count visits to our Sites. Most browsers are initially set to accept cookies. If you would prefer, you may set your browser to refuse cookies or alert you when cookies are being sent; however, it is possible that some parts of our Sites will not function properly if you do so.

Web Beacons

The Sites and any communications sent by ASUCLA may contain electronic images (generally, single pixel ".gif" images) called "web beacons." These web beacons allow ASUCLA and third parties authorized by ASUCLA to monitor and collect certain information about the viewer of a web page, email message or other communication,

such as the type of browser requesting the web beacon, the device identifier of the device the web beacon is sent to and the time the web beacon was viewed. Web beacons may be used to count unique users, visits and page views; monitor traffic and conversion patterns; personalize your experience when you visit the Sites, including advertising and content you see; and determine whether or not messages were opened, links were clicked and/or notifications/offers were acted upon.

Personal Information

We also collect personal information that you voluntarily provide to us, such as when you register for an account, participate in a promotion or sweepstakes, request a catalog or other materials, locate or make inquiries to specific departments, request information or otherwise contact ASUCLA. Such information may include: contact information (name, address, telephone number, social media username/handle, mobile phone and/or email address, etc.); academic area or interest (biology, anthropology, human studies, medicine, etc.); demographic information (age, academic status, marital status, size of household, income, etc.); and marketing profile information (admissions date, graduation date, alumni status, parent, friend, etc.) Finally, we may obtain information from other sources and combine that with the information we collect directly from you.

How We Use Your Information

Non-Personal Information

Non-personal information is used to generate statistics and to measure site activity in order to improve the usefulness of the site for our visitors.

Personal Information

Personal information allows us to provide you with products, services and information and enables us to offer a customized experience on our Sites. We use personal information for the purposes described in this privacy policy or otherwise disclosed to you on our Sites. For example, personal information may be used:

· When we collect information you provide (i.e. name, mailing address, e-mail address, credit card numbers) when placing an order. We also collect click-stream information including the URL of the site that you came from before visiting our site, and which browser you are using to view our site.

· When you make an online purchase, we use your information to process your order. We also send an e-mail confirming your order, and may need to contact you via phone if we have any questions regarding your order. We do not use your e-mail address to send e-mail announcements about our products, services or promotions, but you have the option of signing up for this service by selecting

the email signup link. All of your information collected is strictly kept within our databases. We do not authorize any third parties, including any UCLA-affiliated group, access to your information. It is used solely for the purpose of processing your online order.

· Should you choose to subscribe to any of our e-mail lists, your information is also kept strictly within our organization.

· You can click on “My Account” and log in with your e-mail address and password. Once you are logged in, you are able to change any account information.

· If you subscribed to our e-mail lists and decide you would prefer not to receive our promotional e-mails, you can be removed from our list by clicking “Unsubscribe” at the bottom of any e-mail sent to you from us.

Personal Information may also be used to:

· operate and improve our Sites

· provide information about our institution and send you related information, including confirmations, brochures, academic notices, updates, security alerts and support and administrative messages;

· process and deliver contest entries and rewards;

· respond to comments, questions or requests for information and provide customer service;

generate site analytics to improve our website and the user experience.

Sharing Your Information

We do not share your personal information with third parties except as described in this privacy policy or as otherwise disclosed to you on our Sites. For example, we may share personal information as follows:

· when you give us your consent to do so, including if we notify you on the Site/s that the information you provide will be shared in a particular manner and you provide such information;

· with vendors, contractors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;

· to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect our rights and property and those of our agents, customers and others, including to enforce our agreements, policies and Terms of Use or (iii) in an emergency to protect ASUCLA and the safety of our students, faculty and staff or any third party; and

We may also share aggregated or anonymous information that does not directly identify you.

Updating Your Information

You can click on “My Account” and log in with your e-mail address and password. Once you are logged in, you are able to change any account information. If you subscribe to our e-mail lists and decide you would prefer not to receive our promotional e-mails, you can be removed from our list by clicking “Unsubscribe” at the bottom of any e-mail sent to you from us.

Information Security

We take reasonable measures to protect personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Third Party Links

Our Sites may contain links to third party websites. This privacy policy does not apply to the linked sites, and we do not control, nor are we responsible for, the content or privacy and security practices of those sites. Any personal information you provide to a linked site is provided directly to a third party and is subject to such third party's privacy policy. We encourage you to learn more about such third party's privacy and security practices and policies before providing any of your personal information.

Contact Us

If you have any questions or concerns about this privacy policy, please use the contact form at https://asucla.ucla.edu/contact-us/

Privacy Policy Effective Date

ASUCLA may change this privacy policy from time to time. If ASUCLA makes any changes to this policy, we will change the "Last Updated" date below.

Last Updated: September 1, 2021